Cold Cup
Cold cups work best when they feel easy, not overstyled.
Straw cups, iced drinks, and bright table scenes can fit Lavoniro as long as the copy stays about the moment, not health claims.
Start with the first surface.
A reusable cup routine works best when the surrounding place is simple. The point is not a perfect system, but a cup that is easy to pick up, use, carry, clean, and return during an ordinary day.
Give the cup one clear role.
A reusable cup routine works best when the surrounding place is simple. The point is not a perfect system, but a cup that is easy to pick up, use, carry, clean, and return during an ordinary day.
Keep the size matched to the day.
A reusable cup routine works best when the surrounding place is simple. The point is not a perfect system, but a cup that is easy to pick up, use, carry, clean, and return during an ordinary day.
Make lids and straws easy to find.
A reusable cup routine works best when the surrounding place is simple. The point is not a perfect system, but a cup that is easy to pick up, use, carry, clean, and return during an ordinary day.
Leave room for drying and returning.
A reusable cup routine works best when the surrounding place is simple. The point is not a perfect system, but a cup that is easy to pick up, use, carry, clean, and return during an ordinary day.
Avoid health or detox claims.
A reusable cup routine works best when the surrounding place is simple. The point is not a perfect system, but a cup that is easy to pick up, use, carry, clean, and return during an ordinary day.
Keep the routine realistic.
A reusable cup routine works best when the surrounding place is simple. The point is not a perfect system, but a cup that is easy to pick up, use, carry, clean, and return during an ordinary day.
Final sip
A cold cup can feel fun without becoming a health claim.
Make the cup easy to pick up and easy to put back.